Experience Design

Why you exist.

Innovation lies at the intersection of what your end user desires, your business demands, and technology can bring to life. We are adamant about cutting to the chase of the most important experience for your most important customer.


This is a session with client to define the business goals and map the objectives of the product accordingly. In this session, we seek to fully understand the business and the target, and challenge assumptions held by our team and yours. The outcome of this meeting is alignment on the Minimum Viable Product (MVP). We create an exhaustive list of prioritized features and draw a line in the sand for the minimum set to deliver value and prove viability in the marketplace.


Whether it’s a whiteboard, sketchbook or napkin, we believe in whatever it takes to get the ideas out quickly to keep the conversation moving. In this phase, we work with relevant stakeholders/team members to sketch initial ideas for the overall user experience. We focus on the most important needs for the most important target groups of the product. This exercise solidifies the team’s understanding of the MVP and ensures we are capturing all the major use cases, as well as mapping strategically against business goals. With visual sketching, we can identify major roadblocks in the experience early and at low cost.

Flow Architecture

Following a sketch of the overall experience, we thoroughly document each potential user flow via a detailed diagram comprised of all required features to meet that user effectively at every interaction within the product. This deliverable is a thorough and detailed map of all possible paths through the product. It serves as the backbone for keeping team members and stakeholders aligned throughout the course of the project.


Here, we bring the sketch and user flows to life via higher fidelity and clickable wire frames. In some cases, we may layer on a bit of brand design just to make the experience feel dynamic enough to test legitimally with a set of potential users. The clickable protototype invokes a common ground for stakeholders, developers and designers to accurately communicate expectations and generate ideas on something that feels more like a “real product”. Prototyping leverages desktop, tablet and mobile presentations to fully vet features in their proper context.